Marketing Charts just released some interesting data about how merchants are using QR Codes.
Most Use QR Codes in Print Catalogs
- 63.2% are using them in their print catalogs, while
- 47.4% are using them in postcards and/or other non-catalog mail pieces.
- About 2 in 5 merchants are using them as part of their marketing collateral (signs, bags, etc.),
- with 15.8% saying they have found other uses.
Last year, 35% were using QR codes in each of the specific ways identified, with 15% finding other uses.
If you would like to learn more about how QR Codes work check out this tutorial.