Marketing Charts just released some interesting data about how merchants are using QR Codes.

Most Use QR Codes in Print Catalogs

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While last year, merchants were divided on the best use of QR codes, this year, a clear hierarchy has emerged.

  • 63.2% are using them in their print catalogs, while 
  • 47.4% are using them in postcards and/or other non-catalog mail pieces. 
  • About 2 in 5 merchants are using them as part of their marketing collateral (signs, bags, etc.),  
  • with 15.8% saying they have found other uses.

Last year, 35% were using QR codes in each of the specific ways identified, with 15% finding other uses.

If you would like to learn more about how QR Codes work check out this tutorial.

Mark Sprague 

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