Marketing Charts just released some interesting data about how merchants are using QR Codes.

Most Use QR Codes in Print Catalogs


While last year, merchants were divided on the best use of QR codes, this year, a clear hierarchy has emerged.

  • 63.2% are using them in their print catalogs, while 
  • 47.4% are using them in postcards and/or other non-catalog mail pieces. 
  • About 2 in 5 merchants are using them as part of their marketing collateral (signs, bags, etc.),  
  • with 15.8% saying they have found other uses.

Last year, 35% were using QR codes in each of the specific ways identified, with 15% finding other uses.

If you would like to learn more about how QR Codes work check out this tutorial.

Mark Sprague