Content Serves Many Masters
Every Content Strategy Tells a Story
Content strategy and search optimization go hand-in-hand. In real estate you’ve heard the phrase “it’s about location, location, location.” In search “it’s about content, content, content.” A good content strategy acknowledges that the average company doing business on the Internet has at a minimum two classes of customers – people who pay you money for products and services, and Google. There is overlap in requirements, but search engines do have behavior differences that you should pay attention to. For example – consumers do not care about Meta data, Google does. Consumers do not care about who links to your website, Google does. Consumers do care about good high-quality content, and so does Google. Good content can play many roles – it can connect your firm with new customers, it can provide good defense for reputation management and it can be re-purposed for social syndication. Content also needs to be organized, managed and prepped for easy distribution. If you are interested in talking about your content strategy give me a call now.
The following articles deal with varying aspects of creating, managing and deploying content:
Every Content Strategy Tells a Story – Integrated content strategy.
Content Data Models – Developing content from search behavior analysis.
Optimizing Search for the Enterprise – Improving access to important content.
Selecting a Social Networking Platform for the Enterprise – Social content distribution.
What is an Ontology 101 – Content organizational strategy.
Search Engine Technology
Parametric Search Technology – Content find-ability strategy.
Best Practices for Copy Writers – Content optimization strategy.
Content Pagination Best Practice – Search engine best practices.
Content Targeting People – Figuring out who your customers are.
If you do business regionally your requirements are much different from firms doing business nationally, and national requirements are different from companies doing business globally. There are also strategies around Linking, Content and Page Markup that impact your tactical execution of your content strategy.
International SEO for Companies doing Business Globally – Content localization strategy.
If you would like to find out more about Content Strategy send me an email now at Mark@MSprague.com or call me now at 781-862-3126, or fill out the form below and I will contact you.
About Lexington eBusiness Consulting
Providing comprehensive Content Strategies to the Boston community…
Lexington eBusiness has helped Stanford University Hospital, Relay Technology Management (Pharma) and mShopper.com with their comprehensive content strategies.
Mark Sprague’s 25 years of product development experience, which includes expertise in Search Engines, Information Products, SEO platforms and Social Networking applications provide in-depth expertise to help you refine products and services, and improve your websites performance by:
- Developing a superior data-driven Content / SEO strategy for your website.
- Understanding your customers’ search behavior and normalizing it to your content strategy.
- Understanding how search engine technology practically impacts SEO and content strategies.
- Understanding how search technology impacts content in a social networking environment.
- Developing a superior user experience based on sound information architecture, usability and coding standards.
Lexington eBusiness Consulting
Mark Sprague, CEO
580 Lowell Street
Lexington, MA 02420