Google’s QR Code Generator

Close Up with Google’s New QR Code Generator

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At first blush, generating a QR code while shortening a URL seems like a great idea. If you need to generate unique QR Codes for your printed or mobile advertising strategy this is one way to get the job done.

The process is straightforward. You simply type or paste a URL into the text box, press the shorten button, and your new short/long URL is displayed at the top of your URL list. You then have the option to track click activity for each of the shortened URLs that you have created.

Google QR Code Generator

To access the QR Code you will need to click on the details link to get to the following display. You see what you would expect, the long URL, the short URL and the QR code.

Google QR Code Results

I found this somewhat confusing; I could click on both the long and short URLs, but there are no graceful options for directly accessing or saving the QR Code. You actually have to highlight and copy the green link under the QR Code (in this case, http://goo.gl/AGXY.qr), and paste it into a browser. This is the only way to generate a clean QR Code that can be saved as a JPG file. It seems logical that Google should provide the functionality to generate and save codes as an option on this page, but they didn’t. This section needs some help from their usability team, as it feels like it was thrown together at short notice.

Call now for free consultationGoogle’s QR code generator is limited to encoding URLs only. If you have other marketing needs such as encoding contact information, or using the QR Code as a dialer, you will have to go elsewhere. There are other limitations: you can not specify levels of error correction, or use other options commonly found in QR code generators, such as the ability to specify display size. This is what you see. For a simple URL, this is just fine.

To find out more go to SearchEngineLand where you can read the rest of the analysis.

Find Out More

If you are interested in finding out more about QR Codes send me (Mark Sprague) an email at: Mark@MSprague.com, or call me now at: 781-862-3126

Lexington eBusiness Consulting

About Lexington eBusiness Consulting

Mark Sprague’s 25 years of product development experience which includes expertise in Search Engines, Information Products, SEO platforms and Social Networking applications provide in-depth expertise to help you refine products and services, and improve your web sites performance by:

  • Developing a superior data-driven SEO strategy for your website.
  • Understanding your customers’ search behavior and normalizing it to your content strategy.
  • Understanding how search engine technology practically impacts SEO and content strategies.
  • Understanding how search technology impacts content in a social networking environment.
  • Developing a superior user experience based on sound information architecture, usability and coding standards.

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Lexington eBusiness Consulting

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Mark Sprague,  CEO
580 Lowell Street
Lexington, MA 02420

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