How Businesses Search for SEO Services
Insights for SEM Service Providers
ET by Mark Sprague
SEO vs. Search Engine Optimization Queries
Is typing in “SEO” the same as typing in “search engine optimization“? Not according to the data in AdWords. The queries in the search engine optimization data set are quite different from the data in the SEO data set. This was a bit of a surprise even to me.
It turns out that there is much more variable traffic in the search engine optimization data by a 4-to-1 margin over an SEO search.
- Search engine optimization: 125 million monthly searches.
- SEO: 30 million monthly searches.
The Search Engine Optimization group has 25 categories of behavior. The SEO group has three fewer search behavior categories.
For example, there is no traffic for the advertising, business and search engines categories.
So, what do these differences mean? I’ll start by comparing the search traffic head-to-head.
For example, in this view you will notice that location-based searches are much more prominent in the SEO group, while product development queries are almost non-existent.
Search Behavior Model Hierarchy
The following two graphs order the search behavior categories for both groups from top to bottom by search volume. You will notice that each model has a different order and the sub categories are displayed where there is critical mass in search traffic.
The Search Engine Optimization Model
The SEO Model
Categories In More Detail
This analysis will be more focused on the search engine optimization group because it contains more data. As I work through the categories, I will lead with data about the search engine optimization group, and follow-up with observations about the SEO group data if it’s of interest…
To find out more go to Search Engine Land to see how this consumer search behavior model can help SEO / SEM agencies understand their customer’s search behavior.
If you would like to find out more about Consumer Search Behavior Models (advanced keyword research), send me an email at Mark@MSprague.com or call me now at 781-862-3126.
About Lexington eBusiness Consulting
Providing comprehensive Google SEO services to the Boston community…
Mark Sprague’s 25 years of product development experience, which includes expertise in Search Engines, Information Products, SEO platforms and Social Networking applications provide in-depth expertise to help you refine products and services, and improve your search engine marketing and websites performance by:
- Developing a superior data-driven SEO strategy for your website.
- Understanding your customers’ search behavior and normalizing it to your content strategy.
- Understanding how search engine technology practically impacts SEO and content strategies.
- Understanding how search technology impacts content in a social networking environment.
- Developing a superior user experience based on sound information architecture, usability and coding standards.
Lexington eBusiness Consulting
Mark Sprague, CEO
580 Lowell Street
Lexington, MA 02420