Page Rank of no Value
A while back I came across a post at HubSpot that declared Google’s Page Rank as irrelevant. I do agree with the basic premise of the post that way too many people obsess over this single metric. When you consider that over 200 variables come to play in a search – it is hard to make the case that any single one is dominant. I would counter that TF/IDF is more important when it comes to relevancy than Page Rank. I think the two together produce better results in most cases. Where Page Rank shines (call it trust if you like) is when you are dealing with ambiguous search terms. To illustrate this at work, try searching on the word “THE” and examine the results.
Search Results for “The”
Page one search result for the term “The” illustrate the value of Pagerank.
- The Onion
- The White House
- The Industries
- The Economist
- The Journal
- The Pirate
- The Nation
- The New York Times
The term “THE” has no relevance value. It appears in large numbers on every page on the Internet. So, clearly something else is coming into play here…and that is Page Rank. When Google published their original paper about Page Rank back in the late 90′s they called this out as one of the benefits of their Page Rank algorithm.
The down-side of Page Rank is the Wikipedia problem – It drives me crazy that it takes up 10 to 20 percent of a search result page.
Page Rank is not irrelevant it is simply evolving. Google’s desire to have people not obsess with this is understandable – these obsessions generate more work for them (i.e. link farm detection etc.).
If you have to obsess on something, it should be around producing high-quality websites with rich content, and quality user experiences.
Find Out More
To find out more about Page Rank and other SEO topics send me (Mark Sprague) an email at: Mark@MSprague.com, or call me now at: 781-862-3126
About Lexington eBusiness Consulting
Providing comprehensive SEO services to the Boston community…
Mark Sprague’s 25 years of product development experience, which includes expertise in Search Engines, Information Products, SEO platforms and Social Networking applications provide in-depth expertise to help you refine products and services, and improve your search engine marketing and websites performance by:
- Developing a superior data-driven SEO strategy for your website.
- Understanding your customers’ search behavior and normalizing it to your content strategy.
- Understanding how search engine technology practically impacts SEO and content strategies.
- Understanding how search technology impacts content in a social networking environment.
- Developing a superior user experience based on sound information architecture, usability and coding standards.
Lexington eBusiness Consulting
Mark Sprague, CEO
580 Lowell Street
Lexington, MA 02420